According to mobile app industry reports, in the US a user spend almost 3 hours per day on mobile apps. Pokemon GO managed to acquire almost 45 minutes of the Android users from that overall time span.
With the maximum minutes of usage, Pokemon GO beats the most popular social media apps by a significant difference. In the graph below you can see that Android users spent only 30 minutes on WhatsApp, 25 minutes on Instagram and 22 minutes on Snapchat per day.
Every mobile app has its own targeted audience that also includes the specific generation who contribute to its success. Talking about the users with different age categories who invested more time in catching the Pikachu and Bulbasaur there are some interesting facts. According to Adweek , age group is the core demographic of the game with the maximum users. We have already told you that Pokemon was initially launched in the US, New Zealand and later it was spread across the other parts of the world.
Now, the game is available in more than 56 countries. The Wikipedia graph shows that game is mostly available in major parts of Europe and Asia. However, Africa isn't affected that much by the game yet, but the company is planning to launch the game in more countries very soon. Where Google Play Store isn't that hard for a new addictive game to break the records, Apple App Store is the toughest to make it to the top position.
However, it took only 13 hours to Pokemon GO to reach the top position in the gaming category of App Store. Since then the game remains on the top or sliding to third and second position for a couple of times. You can see that Pokemon claimed the first position just next day of launch. Besides, it manages to hold the top position over a long time.
The recent data shared by Similarweb about the App store ranking of the Pokemon GO shows the running position to date. Pokemon holds 80th position in all categories of App Store and the spotted at 29th position n the game category by July 22, The revenue is the most important aspect of any mobile app owner as at the end of the day it's all about how much money does it make. Pokemon GO tuned out to be a money-making product for Niantic, Inc.
The game easily surpassed the Candy Crush and other top games in generating revenue. Talking about the Pokemon GO investors, Nintendo is the biggest financial support for the game.
The early investment in the game came out to be a golden deal for the gaming company. Credits- AppAnnie. When we're at the edge of accepting that the mobile app industry has reached its highest point Pokemon GO happen. The game has proven that the mobile blended with the latest technology can do wonders.
Do they take into account uninstalls in addition to downloads? No-one knows exactly how they do it. Nonetheless, SurveyMonkey Intelligence is confident enough to come up with figures - and their latest for Pokemon Go is that there have been more than 30 million downloads in the US.
But perhaps the media should be careful about presenting these kinds of numbers as facts. It really is a matter of building up a large audience, looking at their data, and based on advanced data science extrapolating from that.
Other estimates are available. Another app analytics company told the BBC it thinks that over the same period there have been 20 million - not 30 million - downloads of Pokemon Go in the US. There's another reason to be wary of download figures. So maybe it's not download numbers we should be paying attention to, but user numbers.
There have been plenty of those flying around too, including one that says 26 million Americans are using Pokemon Go every day. The source for that statistic turns out to be SurveyMonkey Intelligence. Abhinav Agrawal says it comes from their panel of mobile phone users - people who have agreed to have software installed on their phones, which measures what they're doing and sends the information back to the app analytics company.
Agrawal says they try to make the panels representative of the population at large, but he admits it's harder for them to do this than it is for opinion pollsters, who can just phone people up at random.
Despite its success, it doesn't seem to have an adverse effect on other applications. The analyst's report mentions that other games saw their daily revenue drop for a few days after the app was launched, but they quickly bounced back. Further, it has helped popularize augmented reality apps and has given other developers an example of how to create engaging games.
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